Client: Saint Maclou
Role: Design and integration of the newsletters, in collaboration with the marketing and editorial teams.
Digital marketing: Email
Tools: Dartagnan · CRM 360 · Photoshop
Redesign of the newsletters in line with the brand guidelines. Modernization of the visual identity and creation of tailored variations for different offer categories. Updated creative assets celebrating the brand’s 60th anniversary.
Redesign of the header and footer, with simplified elements and pictograms adapted to Saint Maclou’s visual universe.
Optimization and refinement of CTAs.
Advertising campaign aimed at modernizing Saint Maclou’s brand image as part of
a new project proposal.
Objective: Capture pedestrians’ attention through window displays, bus ads, flyers, and other physical touchpoints, using engaging visuals and a QR code that directs them to a tailored solution matching their needs.
